Объявлены шорт-листы международного фестиваля креативности «Белый квадрат»!
24-26 июня состоялись заседания шести основных составов международного жюри одного из крупнейших в Европе креативных событий – Международного фестиваля рекламы «Белый Квадрат». Судейство проходило в формате live-конференций. Суммарно во все конкурсы фестиваля в этом году было подано 937 работ от участников из 31 страны мира. Впереди заседания еще двух составов жюри – жюри СМИ, а также Высокого жюри, которое присудит Гран-при фестиваля.
Призеры и победители «Белого Квадрата» 2020 будут объявлены на Церемонии награждения, которая пройдет 9 июля в формате оффлайн open-air party. Онлайн-трансляция мероприятия будет вестись во всех странах-участницах фестиваля.
Алена Устинович, Председатель Правления Ассоциации Коммуникационных и Маркетинговых Агентств Беларуси, продюсер «Белого Квадрата», отметила: «Опыт онлайн судейства для нас новый, было непросто, но все получилось. Хотелось бы выразить признательность всем членам жюри за то, насколько внимательно и трепетно они отнеслись к оценке поданных работ. Судили, как всегда, строго, но конструктивно. Меня радует достаточно внушительный список шорт-листов в этом году. Думаю, жюри сочли правильным поддержать участников, придать им вдохновения, позитива. В такие трудные времена особенно хочется праздника, и я рада, что существует «Белый Квадрат», который может подарить его индустрии».
На данный момент объявлены шорт-листы во всех семи конкурсных категориях фестиваля.
CHANGE FOR GOOD
S. CHANGE FOR GOOD
S1 Change for Good / Film
- entry Now You Understand, Not Perfect Riga, Latvia
- entry Stay at Home, Not Perfect Riga, Latvia
- entry Fast internet for meaningful use, Not Perfect Riga, Latvia
- entry My Lockdown, Mr. Da Vinci, Brazil
- entry Closer to moms, Salmon Graphics, Belarus
- entry The safest place, Artem Nugmanov/Self employed
- entry The Choice, Marvelous LLC, Russia
- entry Russian Yoga School, Zebra Hero, Russia
S2 Change for Good / Print
- entry Burger King Belgium - Stay Home, Buzzman, France
- entry Art of Quarantine, Looma, Ukraine
- entry The Physical Violence Virus Cell, Cheil Centrade, Romania
- entry Equal Colors, White Rabbit Budapest, Hungary
- entry For More Life, Kraken, Georgia
- entry Hair Dryer, Salsa, Peru
- entry Off Road, in house, Mood, Peru
- entry Read vs. Covid, SEED creative agency, Kazakhstan
- entry Special Edition, Y agency, Ukraine
- entry Another seas: The Sea of Tranquility, Ruport, Russia
- entry Another seas: Acidalian Sea, Ruport, Russia
- entry Don't play hide-and-seek with life, Kollegi, Russia
- entry Mask the tunnels, Havas Creative Group Ukraine, Ukraine
S3 Change for Good / Radio
- entry Sea of ideas, Leo Burnett Ukraine, Ukraine
S4 Change for Good / Campaign
- entry N23, Action, Russia
- entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
- entry A Humane Ending, Nord DDB Riga, Latvia
- entry #BoobCulture - Breast Cancer Awareness campaign, Nord DDB Riga, Latvia
- entry A Team of One, Loong, China
- entry Our Sea, Possible Moscow x Suprematika, Russia
- entry Birds Records, BBDO Moscow, Russia
- entry Unsilent bouquet, GForce/Grey, Kazakhstan
- entry #safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia
- entry The sound of Indifference, watergunz, Georgia
- entry Wheelchange Tours, FCB Lisbon, Portugal
- entry We Are Siberia, TUTKOVBUDKOV, Russia
- entry My Name Is Enough, Doping Creative Agency, Armenia
- entry Survivors, BBDO Moscow, Russia
- entry Font of Kindness, SMETANA, Russia
- entry Russian Yoga School, Zebra Hero, Russia
- entry Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)
- entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
S5 Change for Good / Interactive
- entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)
- entry FlyHome, TUTKOVBUDKOV, Russia
- entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
- entry Terms Against Bullying, White Rabbit Budapest, Hungary
- entry #TakeMEMEhome, BBDO Moscow, Russia
- entry Trip In The Dark, Voskhod, Russia (moved from S4 Change for Good / Campaign)
DIGITAL
D. DIGITAL
D1 Websites
- entry BBDO Daily, Proximity Russia, Russia
- entry Trip In The Dark, Voskhod, Russia
D2 Interactive projects
- entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
- entry "Look at the World like a Child", Humanz, Russia
- entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany
D3 Online video & Viral film
- entry VOKA SMARTFAKE, TDI GROUP, Belarus
- entry Birds Records, BBDO Moscow, Russia
- entry Ad that you can feel by skin, Proximity Russia, Russia
- entry Last rave, Zebra Hero, Russia
- entry Russian Yoga School, Zebra Hero, Russia
D4 Pre-rolls
- entry Ad that you can feel by skin, Proximity Russia, Russia
D6 Digital Campaign
- entry Birds Records, BBDO Moscow, Russia
- entry The Greatest Reads, Contrapunto, Russia
- entry AI Versus, Voskhod, Russia
D7 Viral campaign
- entry Russian Yoga School, Zebra Hero, Russia
- entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
- entry VOKA SMARTFAKE, TDI GROUP, Belarus
D8 Social & Influencer Campaign
- entry Russian Yoga School, Zebra Hero, Russia
- entry Tera Botin, Leavingstone, Georgia
- entry #TakeMEMEhome, BBDO Moscow, Russia
D9 Native Advertising
- entry Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)
- entry Ad Blindness? Hacked!, getbob agency, Belarus
- entry Last Rave, Zebra Hero, Russia
D10 Branded tech and innovations
- entry Tone de Cabaret, Socialist, Russia
- entry The Greatest Reads, Contrapunto, Russia
- entry Dodo open source pizza, BBDO Moscow, Russia
D11 Digital Craft
- entry The Greatest Reads, Contrapunto, Russia
- entry Trip In The Dark, Voskhod, Russia
G. MOBILE
G1 Mobile websites
- entry Terms Against Bullying, White Rabbit Budapest, Hungary
G2 Apps
- entry Kinder of the future!, Humanz, Russia
G4 AR / VR / 360Вє videos
G5 Activation by location / Voice activation
- entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
G8 Mobile Tech and Innovations
- entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
T. CREATIVE DATA
T1 Data-enhanced Creativity
- entry Dodo open source pizza, BBDO Moscow, Russia
- entry AI Versus, Voskhod, Russia
T3 Data storytelling
- entry AI Versus, Voskhod, Russia
T4 Use of Real-time Data
- entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
T5 Social Data & Insight
- entry Terms Against Bullying, White Rabbit Budapest, Hungary
- entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
MEDIA
V. CHANNELS
V3 Print / Outdoor
- entry Boosting sales with a single billboard, e:mg, Russia
V4 Ambient Media
- entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
- entry Knowledge Leads to Freedom, Leavingstone, Georgia
- entry Our Sea, Possible Moscow x Suprematika, Russia
- entry The Death of The Warsaw Palm, Syrena Communications, Poland
- entry We Are Siberia, TUTKOVBUDKOV, Russia
V5 Events
- entry Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia
- entry Nerf battle in real life, e:mg, Russia
V6 Digital platforms
- entry Trip in the dark, Voskhod, Russia
V8 Social Platforms
- entry A Letter from the Future, VOZDUH brand & communications, Russia
V9 Technology
- entry Tone de Cabaret, Socialist, Russia
- entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
- entry AI Versus, Voskhod, Russia
V10 Branded content
- entry Birds Records, BBDO Moscow, Russia
- entry All At Once, Voskhod, Russia
- entry 5% is a lot!, 12, Russia
W. EXCELLENCE IN MEDIA
W1 Excellence in Media insights and Strategy
- entry Perfect Search, BBDO Moscow, Russia
W3 Excellence in Media Engagement
- entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
- entry We Are Siberia, TUTKOVBUDKOV, Russia
W4 Use of Data
- entry AI Versus, Voskhod, Russia
M. MEDIA CAMPAIGN
M1 Integrated Campaign
- entry Complaining, Not Perfect Tallinn, Estonia
- entry #Date_With_Art, Postmen DA, Ukraine
- entry We Are Siberia, TUTKOVBUDKOV, Russia
M2 Low Budget Campaign
- entry Survivors, BBDO Moscow, Russia
- entry Perfect Search, BBDO Moscow, Russia
M3 Influencer Campaign
- entry Tera Botin, Leavingstone, Georgia
- entry A Team of One, Loong, China
- entry Birds Records, BBDO Moscow, Russia
- entry REN TIME, AIDA Pioneer, Belarus
CREATIVE
F. FILM
F1 Film TV/Screens
- entry working hours, Not Perfect Vilnius, Lithuania
- entry MATRIX, Forte Grey, Belarus
- entry No ties allowed, Voskhod, Russia
F2 Online
- entry VOKA SMARTFAKE, TDI GROUP, Belarus
- entry The Kommunalka, Leo Burnett Moscow, Russia
- entry Runners guide to Riga, Nord DDB Riga, Latvia
- entry Birds Records, BBDO Moscow, Russia
- entry Ad that you can feel by skin, Proximity Russia, Russia
- entry Series Big Foot, Forte Grey, Belarus
- entry MATRIX SHORT, Forte Grey, Belarus
- entry Stronger than crisis, Voskhod, Russia
- entry The sound of Indifference, watergunz, Georgia
- entry Carp, AIDA Pioneer, Belarus
- entry Russian Yoga School, Zebra Hero, Russia
F3 Film Craft
- entry The Kommunalka, Leo Burnett Moscow, Russia
- entry MATRIX, Forte Grey, Belarus
- entry All At Once, Voskhod, Russia
- entry Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan
- entry Tatarka - AU, Little Big family, Uzbekistan
- entry The sound of Indifference, watergunz, Georgia
- entry Super Jars, Svetly Story, Russia
- entry Terem "Assortment", Perspecrive Pro., Russia (moved from F1 TV/Screens)
- entries Winter Tires, Coolant from the series NUGO – 007, Mozaika, Gerogia
K. INTEGRATED
K1 Omni-channel Campaign
- entry Complaining, Not Perfect Tallinn, Estonia
- entry The Greatest Reads, Contrapunto, Russia
- entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
- entry Our Sea, Possible Moscow x Suprematika, Russia
- entry The New National Anthem Edition, Impact BBDO, UAE
- entry My Name Is Enough, Doping Creative Agency, Armenia
K2 Digital Campaign
- entry The Greatest Reads, Contrapunto, Russia
- entry Birds Records, BBDO Moscow, Russia
- entry Russian Yoga School, Zebra Hero, Russia
K3 Social & Influencer Campaign
- entry #TakeMEMEhome, BBDO Moscow, Russia
- entry Russian Yoga School, Zebra Hero, Russia
- entry Font of Kindness, SMETANA, Russia
K4 Viral Campaign
- entry Kak tebe takoe, Elon Musk?, Ruport, Russia
- entry My Name Is Enough, Doping Creative Agency, Armenia
- entry Russian Yoga School, Zebra Hero, Russia
K5 Brand Launch / Re-launch Campaign
- entry Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires”, Action, Russia
- entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany
- entry We Are Siberia, TUTKOVBUDKOV, Russia
K6 Brand Loyalty Campaign
- entry Freedom is near, Movie, Russia
K7 Breakthrough on a Budget
- entry N23, Action, Russia
- entry Dodo open source pizza, BBDO Moscow, Russia
- entry Delivery of Fate, Ruport, Russia
- entry Survivors, BBDO Moscow, Russia
- entry Kak tebe takoe, Elon Musk?, Ruport, Russia
K8 Selfpromo
- entry DeepBogusky, Andrey Tyukavkin, Russia
- entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany
K9 Creative Strategy
- entry Birds Records, BBDO Moscow, Russia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
- entry The Greatest Reads, Contrapunto, Russia
- entry Birds Records, BBDO Moscow, Russia
- entry All At Once, Voskhod, Russia
- entry Tatarka - AU, Little Big family, Uzbekistan
- entry Last rave, Zebra Hero, Russia
N2 Audio branded content
- entry Birds Records, BBDO Moscow, Russia
N3 Interactive branded content
- entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
- entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany
N4 Branded events
- entry Trash talk, Nord DDB Riga, Latvia
N5 Brand experience
- entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow, Russia; Media Agency - OMD Media Direction
- entry Dodo open source pizza, BBDO Moscow, Russia
- entry Wheelchange Tours, FCB Lisbon, Portugal
O. OUTDOOR
O1 Billboards
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
O4 Ambient
- entry Knowledge Leads to Freedom, Leavingstone, Georgia
- entry Coming OutDoor, FCB Lisbon, Portugal
- entry We Are Siberia, TUTKOVBUDKOV, Russia
- entry My Name Is Enough, Doping Creative Agency, Armenia
O5 Innovation in Оutdoor
- entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
P. PRINT
P1 Print
- entry That`s how we write the history, Royal Kusto, Kazakhstan
- entry Hot Dog, Not Perfect Vilnius, Lithuania
- entry Turn your intensity on, Not Perfect Minsk, Belarus
- entry Cashless, Endorphin, Azerbaijan
- entry A Regular Weapon, Possible Moscow, Russia
- entry Save Classic Blue, White Rabbit Budapest, Hungary (moved from P3 Innovation in Print)
- entries New York, Milan, London, Beijing from the series The Navigate Poster, Leo Burnett Moscow, Russia
P4 Print Craft
- entry Equal Colors, White Rabbit Budapest, Hungary
- entry Dolls, Acqua, Italy
- entry Dolls Blue Dress, Acqua, Italy
R. RADIO & AUDIO
R1 Radio & Streaming
- entry Birds Records, BBDO Moscow, Russia
- entry Sea of ideas, Leo Burnett Ukraine, Ukraine
R2 Excellence in Audio
- entry The sound of Indifference, watergunz, Georgia
MARKETING
A. BRAND EXPERIENCE & ACTIVATION
A2 Brand Experience
- entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow, Russia; Media Agency - OMD Media Direction, Russia
- entry N23, Action, Russia
- entry Russian Yoga School, Zebra Hero, Russia
- entry AI Versus, Voskhod, Russia
A3 Technology & Touchpoints
- entry AI Versus, Voskhod, Russia
- entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
А4 Consumer Engagement
- entry N23, Action, Russia
- entry Ad Blindness? Hacked!, getbob agency, Belarus
- entry Let's beer more local, GREAT, Russia
- entry The taste of Moscow, Marvelous, Russia
- entry We Are Siberia, TUTKOVBUDKOV, Russia
A5 Strategy
- entry Birds Records, BBDO Moscow, Russia
- entry Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)
A6 Campaign
- entry We Are Siberia, TUTKOVBUDKOV, Russia
- entry Russian Yoga School, Zebra Hero, Russia
A7 Breakthrough on a Budget
- entry VOKA SMARTFAKE, TDI GROUP, Belarus
- entry N23, Action, Russia
- entry Delivery of Fate, Ruport, Russia
- entry Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)
C. PR
C1 PR Practices & Technics
- entry A Team of One, Loong, China
- entry N23, Action, Russia
C2 Digital & Social
- entry AI Versus, Voskhod, Russia
- entry Russian Yoga School, Zebra Hero, Russia
C3 Influencer
- entry Birds Records, BBDO Moscow, Russia
- entry Kak tebe takoe, Elon Musk?, Ruport, Russia
- entry Russian Yoga School, Zebra Hero, Russia
C5 Campaign
- entry VOKA SMARTFAKE, TDI GROUP, Belarus
H. DIRECT
H1 Channels
- entry Kak tebe takoe, Elon Musk?, Ruport, Russia
- entry N23, Action, Russia
- entry Our Sea, Possible Moscow x Suprematika, Russia
H3 Digital & Social
- entry UFC CHATBOT, Outofthebox, Russia
H4 Strategy
- entry N23, Action, Russia
H5 Campaign
- entry Birds Records, BBDO Moscow, Russia
I. INNOVATIONS
I1 Innovations
- entry Dodo open source pizza, BBDO Moscow, Russia
- entry Birds Records, BBDO Moscow, Russia
- entry DeepBogusky, Andrey Tyukavkin, Russia
CREATIVE EFFECTIVENESS
E. CREATIVE EFFECTIVENESS
E1 Short-term Creative Effectiveness
- entry Kak tebe takoe, Elon Musk?, Ruport, Russia
E2 Long-term Creative Effectiveness
- entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
E3 Breakthrough on a Budget
- entry VOKA SMARTFAKE, TDI GROUP, Belarus
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
- entry Digital Chain rebranding, Digital Chain, Cyprus
- entry OSOM, Voskhod, Russia
- entry Classic Picnic Identity, Leo Burnett Ukraine, Ukraine
- entry ME'MOR Architects Award, MA'NO Branding, Uzbekistan
- entry Kurnaya izba, Terminal design, Russia
- entry Tashkent City Identity Design, MA'NO Branding, Uzbekistan
B2 Rebrand / Refresh of an Еxisting Brand
- entry Forest Cats Redesign, 13 floor, Russia
- entry ACME "A Journey Through Smart Life" Rebranding Campaign, Caption, Lithuania
- entry Norebo, Ermolaev Bureau, Russia
- entry Kaspersky rebranding, Plenum.CX, Russia
- entry Lamoda Rebranding, Shuka Design, Russia
- entry We Are Siberia, TUTKOVBUDKOV, Russia
B3 Promotional Printed Materials
- entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
- entry deSidera, Acqua, Italy
B4 Promotional Item Design
- entry Digital Detox Line, Not Perfect Riga, Latvia
- entry Yellow and white press, Salmon Graphics, Belarus
- entry Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)
B5 Brand Environment & Experience Design
- entry The Peak, The Embassy, Italy
- entry Nova Artizana, OTVETDESIGN, Russia
- entry Kaspersky rebranding, Plenum.CX, Russia
- entry We Are Siberia, TUTKOVBUDKOV, Russia
B7 Design Craft
- entry #VictoryFont May, RT, Russia
- entry OSOM, Voskhod, Russia
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
- entry Trip In The Dark, Voskhod, Russia
- entry See the Future through Our Eyes, Possible Moscow, Russia
Q3 Social Media Design
- entry #VictoryFont May, RT, Russia
Q4 Design of virtual promo-tools
- entry BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
- entry Like a bird, OTVETDESIGN, Russia
- entry Redesign of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia
- entry Dzuba, LOGA BIGA, Belarus
- entry Premiere of Taste, Depot branding agency, Russia
- entry Yo&Go, Depot branding agency, Russia
- entry Veivi: Delicate balance of wellbeing, Depot branding agency, Russia
- entry Woodker, PG Brand Reforming Poland, Poland
- entry Absolut Comeback / Recycle, Drama Queen Communications, Sweden
X2 Packaging of non-food products
- entry N23, Action, Russia
- entry Canonpharma, REPINA branding, Russia
- entry BRITE, Depot branding agency, Russia
- entry WonderLab, Depot branding agency, Russia
X3 Innovation in Рackaging
- entry Zombeer - beer packaging, SLD Agency, Russia
- entry Jägermeister custom label, Panda Digital, Russia
- entry Natural packaging for natural products, Synthesis creative lab, Uzbekistan
Деловая и образовательная программа «Белого Квадрата» пройдет онлайн 7 и 8 июля и будет включать более 80 мастер-классов, а также дискуссионных панелей об актуальных трендах в сфере маркетинга, рекламы и брендинга, digital, медиа. На онлайн-площадках фестиваля встретятся представители креативной индустрии из 30 стран мира, в том числе России, стран СНГ, Европы, Америки, Азии и других. Условия участия и РЕГИСТРАЦИЯ доступны онлайн на официальном сайте adfest.by.